LOGE MERCHANDISE

2025
art direction, design

LOGE wanted merchandise that felt less like hotel swag and more like a badge of belonging. Rooted in a ‘70s bohemian spirit but without drifting into cliché, we designed a series of marks that channel craft, nature, and quiet adventure.

At the center is a simple abstract icon: part shelter, part landscape, part sky—subtly echoing a tree. A wordmark built from the square LOGE logo system ties it all together.

With: Catalysis (Agency), Matt Peterson (ECD), Joe Suh (Design)