Loge Property BADGES


2023
art direction, design

LOGE is a collection of hotels focused on making it easy for people to get outside and explore together. The property badges are a suite of illustrated logos designed to communicate the unique characteristics of each LOGE property through illustration and type, while also appearing as a cohesive whole through consistent use of brand colors and iconic motel key tag shape.


With: Catalysis (Agency), Matt Peterson (ECD), Joe Suh (Design)












© 2024 Adam Smith